Reverie: Brand Pitch

Brand Kit

Reverie : Train ride to a new adventure

Haywyre & Braken

Two lifelong friends share a joyride on a vintage train before their paths diverge. Reverie is their liminal window: a lucid dream between what was and what comes next.

Read treatment Brand kit
Key art window view
Key art: window as frame

Creative Treatment

Logline

On a sunlit train: two old friends align for one more ride. Their destinations differ, but in this car: in this reverie: time dilates, memories resurface, and the rhythm of the rails becomes a metronome for everything they have shared.

Tone & Themes

  • Nostalgia, not melancholy: warmth, gratitude, playful flashes of the past.
  • Liminality: stations, windows, reflections; the threshold between chapters.
  • Parallel journeys: distinct goals, shared origin. The ride is the overlap.

Reference Board

Used to spark idea for the final image, we use colors and composition to create an original piece

Window framing countryside
Illustrative interior: orange seats
Golden hour station
Symmetric car interior
Sea line window
Close interior detail
Platform composition
Passing scenery blur
Symmetry and signage

Brand Kit

Palette

Derived from your color board: light and mid sky blues: mustard yellow: ember orange: deep teal. We can fine tune these to exact sampled values.

Sky Light#8CC6E8
Sky Pale#D8EEF6
Mustard#D9A900
Ember#BF4A17
Deep Teal#0E2A2A

Title & Wordmark

Departure board inspired wordmark. Typography mimics vintage train station displays: evoking nostalgia and the anticipation of travel. This can be animated with flip-card transitions for teasers.

Departure board

Social & Campaign

IG Post: 1:1

Story/TikTok: 9:16

YouTube Thumb: 16:9

Banner: 3:1

Visualizer: 16:9 (animated waveform: key art overlay)

Spotify Canvas: 9:16 (6-8s loop)

Teaser: 3:4 (image/video)

Teaser: 9:16 (image/video)

Credits

Music: Haywyre & Braken
Concept / Art Direction: Alex | Blume Visuals

Export Notes

  • IG/TikTok: 1080×1920 H.264. YT thumb: 1280×720. Canvas: 720×1280
  • Color: sRGB for digital. For print: avoid pure black: use Charcoal #0A0A0A